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Tourism in Germany
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Germany Tourism.
"For more than 50 years, the German National Tourist Board has worked in
cooperation with the Federal Government to promote tourism to Germany.
Throughout the world it markets the diverse nature of travel to Germany.
It promotes an enormous and appealing product: Germany as a Vacation Land.
Since 1999, the German National Tourist Board has also been responsible
for the marketing of domestic tourism from one region to another. Its
strategic goal is the responsible marketing of inter-regional Vacation
Themes in Germany.
As an umbrella for the broad-based tourism infrastructure of Germany as a
Vacation Land, the German National Tourist Board is responsible for the
vital function of marketing Germany. This encompasses the development of
demand- and experience-oriented Marketing and the centralization and
optimization of all marketing activities that reach to every level of the
approach to the market. Thus the German National Tourist Board works in
close cooperation and economic partnership with all levels of the tourism
industry in Germany.
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